This page explains how we use AI to make your creative, and the limits we work within. It is general information, not legal advice. Australian law in this area is changing, so please have a Queensland solicitor review your own ads and contracts before you rely on them.
What we make
100% of the visual, audio and motion content we deliver is AI-generated. We use text-to-image, image-to-video, text-to-video, text-to-audio and audio-to-audio models, plus AI-assisted editing tools, to produce short-form ad creative.
The people, places, products-in-context, voices and music in your deliverables are typically synthetic. Outputs are non-deterministic, so each generation is unique.
How your assets are used
- Where your real product, packaging or logo appears, we composite it onto AI scenes or recreate it faithfully from references you supply.
- To generate your deliverables, the product photos and brand assets you give us may be processed by third-party AI model providers (for example Higgsfield and the underlying model vendors), some of whom process data overseas.
- For the full list of the tools and processors we use, where your data goes, and how to access, correct or delete it, see our Privacy Policy. You can also export or delete your account data yourself from your account.
What we will not do
- Generate content depicting real, identifiable individuals without documented written consent.
- Create any sexual or intimate depiction of an identifiable real person. This is a criminal offence in Australia and we will never do it.
- Generate a synthetic person designed to be mistaken for a real, identifiable individual (this risks false-endorsement and passing-off claims).
- Generate political, election-related or news-style deepfakes.
- Generate content that breaches platform advertising policies or the Australian Consumer Law, for example misleading health, financial or before/after claims, or a synthetic "customer" presented as a genuine testimonial.
Disclosure on the final ad
Because everything we deliver is AI-generated, AI labelling is effectively required on the major platforms; Meta (Facebook and Instagram), Google Ads, YouTube and TikTok all require synthetic people, voices and scenes to be disclosed, and TikTok auto-detects and labels AI content. We also follow the Australian advertising industry's standard that ads be clearly distinguishable as advertising (AANA Code of Ethics), and the industry guidance on ethical AI use in marketing.
So, by default we can:
- Embed C2PA "Content Credentials" at export.
- Add an on-screen "Made with AI" tag.
- Include AI disclosure in the ad copy.
You control where your ads run and the final copy, so you remain responsible for meeting each platform's specific disclosure rules. Tell us if you want any of the above left off, and we will note it on your job.
Copyright and ownership
Australian copyright law generally requires a human author who contributed real creative effort. This means purely AI-generated material may not attract copyright the way a photograph or a human-made design does; this is a feature of the current law, not a defect in your deliverable.
- We assign to you all transferable rights we actually hold in the final approved deliverables.
- We do not, and cannot honestly, promise that purely AI-generated material is protected by copyright in the same way as human-authored work.
- If you need protectable, owned-outright assets, talk to us about adding documented human creative direction (selection, art direction, compositing and editing) to your job; that improves the copyright position.
Nothing here limits your rights under the Australian Consumer Law, including the consumer guarantees that our services are provided with due care and skill and are fit for the purpose we agree. Those guarantees cannot be excluded. Any liability limits are set out in our Terms of Service, not on this page.
Questions
For anything about how we use AI, or to access, correct or raise a concern about your data, email hello@aurianhaus.com or see our Privacy Policy.
General information only, not legal advice. A Queensland solicitor should review this and your own advertising before you rely on it.